LIFE OF A COCKTAIL: LIFE IS BEAUTIFUL BEVERAGE PROGRAM

For the past five years, we have brought together some of the industry's best and brightest to deliver a one-of-a-kind beverage program to the three-day festival of music, art, and culture. Take an inside look at the featured cocktails, mixologists and sponsors at this year’s event — brought to you by Breakthru Beverage and Life Is Beautiful.

Cocktail Line-Up

Experience a beverage program unlike any other. The 2017 Life Is Beautiful beverage program features expert mixologists crafting premium beverages on-site. Check-out the headlining cocktails you can expect to see this year.

You must be 21 years or older to consume alcohol.

Tito’s Handmade Vodka •••••••

Tito’s Festival Mule

Tito’s Handmade Vodka
Fresh Lime | Q Ginger Beer

Tito’s Iced Tea

Tito’s Handmade Vodka
Giffard Pink Grapefruit | Fresh Lemon | Honey - Mango Tea

Cool as a Cucumber (frozen)

Tito’s Handmade Vodka
Fresh Lime + Cucumber | Q Ginger Beer

Jack Daniel’s •••••••

Peach Dandy (frozen)

Jack Daniel’s Single Barrel Rye Tennessee Whiskey
Giffard Peach | Fresh Lemonade | Mint

Fire & Ice (frozen)

Jack Daniel’s Tennessee Fire
Clément Mahina Coconut | Fresh Lemon | Pineapple | Q Ginger Beer

Perks of the Job (frozen)

Jack Daniel’s Tennessee Honey
Rumchata | Iced Coffee

Frozen Jack & Coke (frozen)

Jack Daniel’s Tennessee Whiskey | Coke

Fernet-Branca •••••••

Dark n’ Stormborn

Fernet-Branca
Zaya Rum | Fresh Lime | Q Ginger Beer

Time to Make the Donuts

Chocolate Donut Infused Fernet-Branca | Caffé Borghetti Espresso

Hotline Bling

Fernet-Branca
Carpano Bianco | Giffard Strawberry | Fresh Lemon + Berries | Rosé

Mint Eastwood (frozen)

Branca Menta
Templeton Rye | Mint | Coconut Cream | Oreos

Craft Specialty Cocktails •••••••

Hot & Bothered

St. George Green Chile Vodka | Kimo Sabe Joven | Giffard Passionfruit | Fresh Lime | Stiegl Grapefruit Shandy

Pineapple Express

Appleton Reserve Jamaican Rum | Giffard Pineapple | Fresh Lime + Mint | Angostura | Red Bull Yellow Edition (Tropical)

Señorita

Fortaleza Blanco Tequila | Chareau Cucumber Liqueur | Fresh Watermelon + Lime + Basil | St. George Americano

Off The Wagon

Nevada Distilling Co. Smoke Wagon Bourbon | Bols Elderflower | Fresh Strawberry – Mint Lemonade

Cast Away

Rhum Clément Premiére Canne | Clément Mahina Coconut | Fresh Lime | Lustau Manzanilla | Giffard Orgeat | Blue Curaçao

FROSÉ ••••••••

Frosé All Day (frozen)

Notorious Pink Rosé | Tito’s Handmade Vodka | Bols Elderflower | Fresh Lemon + Watermelon | Contratto

RED BULL •••••••

The Classic

Choice of Red Bull| Tito’s Handmade Vodka

#urwelcome (frozen)

Red Bull Green Edition (Kiwi Apple)| Tito's Handmade Vodka | Strawberry Liqueur | Fresh Lemonade

(Mai) Tai One On

Red Bull Orange Edition (Tangerine)| Zaya Rum | Giffard Banana | Fresh Lime | Spiced Pineapple Orgeat | Angostura

You’re My Boy Blue (Raspberry)

Red Bull Blue Edition (Blueberry)| Corralejo Blanco Tequila | Blue Raspberry | Fresh Lime | Blue Curaçao

Clockwork Orange Julius (frozen)

Red Bull Orange Edition (Tangerine) | Jack Daniel’s Tennessee Honey | Giffard Vanilla | Tippy Cow Creamsicle

Meet The Mixologists

Get to know the stars behind the beverage program who have developed, created and influenced this year's cocktail line-up. Expect to find these specialists on-site delivering cocktail theater and education to the event.

Andy
Seymour

Andrew
Pollard

Dan
Dufek

Drew
Levinson

Eric
Hay

Jeremy
Merritt

Michael
Shetler

Mike
Doyle

Mike
Henderson

Mike
Page

Natalia
Cardenas

Nick
Nistico

Rodger
Gillespie

About

For the past five years, we have brought together some of the industry's best and brightest beer, wine, and spirits brands and world-class mixologists to deliver a one-of-a-kind beverage program to Life is Beautiful. With over 130,000 attendees in 2016, this year's festival is an opportunity to capitalize on specialty cocktail revenue. Learn more about our beverage development programs at BreakthruBev.com and get festival information at LifeIsBeautiful.com.

Thank you to this year's sponsors

Dos Equis Cerveza Logo
Jack Daniel's Tennessee Whiskey Logo
Fernet-Branca Logo
Titos Logo