Life Is Beautiful Cocktails - Festival Mule Life Is Beautiful Cocktails - Brash & Sassy Life Is Beautiful Cocktails - Peach Dandy Life Is Beautiful Cocktails - Kiss My Melons Life Is Beautiful Cocktails - Mint Eastwood Life Is Beautiful Cocktails - Skin That Smokewagon Life Is Beautiful Cocktails - Rum In The Coconut
In The Mix: Life is Beautiful Beverage Program

For the past four years, we have brought together some of the industry's best and brightest to deliver a one-of-a-kind beverage program to the three-day festival of music, art, and culture. Take an inside look at the featured cocktails, mixologists and sponsors highlighting this year’s event. Brought to you by Breakthru Beverage and Life Is Beautiful.

Cocktail Line-Up

Experience a beverage program unlike any other. The 2016 Life Is Beautiful beverage program features expert mixologists crafting premium beverages on-site. Check-out the headlining cocktails you can expect to see this year. You must be 21 years or older to consume alcohol.

Featured Cocktails •••••••

Festival Mule

Effen Straight Vodka | Fresh Lime Juice | Barritt’s Ginger Beer

Peach Dandy

Jack Daniel’s Single Barrel Tennessee Whiskey | Giffard Pêche de Vigne | Fresh Lemonade | Mint

Kiss My Melons

Milagro Silver Tequila | Chareau Aloe Liqueur | Fresh Watermelon + Lime Juice | Agave Nectar | Basil

Brash & Sassy

Effen Blood Orange Vodka | Punt e Mes | Contratto Aperitif | Fresh Orange Juice | Strawberry Purée

Rum in the Coconut

Bacardi Coconut Rum | Fresh Coconut Water

Mint Eastwood

Branca Menta | Templeton Rye | Crème de Menthe | Coconut Cream

Skin That Smokewagon

Smoke Wagon Bourbon | Dow’s Ruby Port | Fresh Lemon Juice | Vanilla | Bay Leaf | Black Pepper

Mixed Cocktails ••••••

Strawberry Blonde

Effen Straight Vodka | Fresh Lemon Juice | Jarritos Strawberry Soda

Pineapple Express

Bacardi Pineapple Rum | Benedictine | Fresh Lime Juice | Mint | Tropical Red Bull

Dark n’ Stormborn

Fernet Branca | Zaya Rum | Fresh Lime Juice | Barritt’s Ginger Beer

Effen Vodka & Redbull

Choice of Base | 2 Flavors Effen | Choice of Redbull Flavor

Cucumber Cup

Effen Cucumber Vodka | Giffard Pamplemousse Rose | Fresh Lemon Juice | Rogue Cucumber Soda

Fernet Shooter

Strawberry Infused Fernet Branca served cold through ice

Frozen Cocktails •••••

Honeydew List

Mint-Infused Woodford Reserve Bourbon | Jack Daniel’s Tennessee Honey | Fresh Lemon Juice | Honeydew Syrup

Frozen Jack & Cola

Jack Daniel’s Tennessee Whiskey | Cola

Piña Verde

Milagro Silver Tequila | Melon Liqueur | Pineapple | Fresh Lime Juice | Mint

Mango Tango

Bacardi Mango Rum | Alizé Gold Passionfruit Liqueur | Fresh Lime Juice | Honey Mango | Tangerine Red Bull

Purple Drink

Milagro Silver Tequila | Elderflower Liqueur| Fresh Lemon Juice | Pomegranate | Blueberry | Blueberry Red Bull

Craft Cocktails ••••

Bird of Paradise

Caña Brava Rum | Blue Curaçao | Rhum Clément Mahina Coco | Pineapple | Fresh Lime Juice | Giffard Orgeat

Curious George

St. George Green Chile Vodka | Chareau Aloe Liqueur | Fresh Lime Juice | Barritt’s Ginger Beer

Ruby Fresca

Fortaleza Tequila Blanco | St. George Bruto Americano | Fresh Lime Juice | Ruby Red Grapefruit | Stiegl Radler

I’ll Have Another

Death’s Door Gin | Giffard Pamplemousse Rose | Fresh Lime Juice | Source Tonic Water | Cardamom

Meet The Mixologists

Get to know the stars behind the beverage program who have developed, created and influenced this year's cocktail line-up. Expect to find these specialists on-site delivering cocktail theater to the event.

Click a photo to find out more about each Mixologist.










For the past four years, we have brought together some of the industry's best and brightest beer, wine, and spirits brands and world-class mixologists to deliver a one-of-a-kind beverage program to Life is Beautiful. With over 130,000 attendees in 2015, this year's festival is an opportunity to capitalize on specialty cocktail revenue. Learn more about our beverage development programs at and get festival information at

Thank you to this year's sponsors

Effen Vodka Logo
Dos Equis Cerveza Logo
Jack Daniel's Tennessee Whiskey Logo
Milagro Logo
Red Bull Logo
Bacardi Logo
Fernet-Branca Logo
Champagne Taittinger Logo
Fetzer Vineyards Logo